I just read that Bernard Matthews, he of the bootiful turkeys, has died. Which is sad. He seemed like a nice fellow. For a millionaire turkey freak.
http://www.guardian.co.uk/uk/2010/nov/26/bernard-matthews-turkey-tycoon-dies
Be that as it may, in the same article I discover that "chef" Marco Pierre White has whored himself to Matthews Farms as an ambassador. Whatever that means.
White has form on this - last year he put his name to some brand of revolting pre-made chicken stock (what is it with him and mass-reared poultry? Was he abused by a battery hen in his formative years?), taking the whole concept of celebrity endorsement to new levels of cynicism.
Presumably he thinks the food-eating British public is stupid. To be fair, given the crap that most people are happy to eat, he has a point. But that doesn't make it right for him to duplicitously promote more crap by pretending it's good. Contrast White's craven money-grubbing hypocrisy with St Jamie's tireless efforts to get the collective english bowel moving. Jamie might be irritating, but his heart seems to be in the right place. Likewise the chipper Whittingstall and his constant banging on about fresh, natural food. How come these guys can make zillions promoting proper quality while White has to flog slop? Is it because White is a mediocrity who has nothing to offer but a now largely discredited reputation?
Since he's prepared to spruik this rubbish to the public, one can only assume he insists on his kitchens using instant stock and turkey twizzlers in his chain of restaurants.
No wonder the reviews have been universally bad.
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